CELEBRATE THE HOLIDAYS WITH NEW CHRISTMAS CDs FROM MADACY KIDS AND CRAYOLA®.

Toronto, Canada September 4, 2003 -- Ho, Ho, Ho! Celebrate the season with two new Christmas CDs from Madacy Kids' Crayola music line -- "Kids' Christmas Carols" and "Kids Christmas Favorites." Created especially for the holidays, families will love these new recordings of holiday favorites, now available nationwide with a suggested retail of $5.98 each.

The two 40–minute CDs feature 20 seasonal tunes with new musical arrangements performed by the Countdown Kids. Recommended for ages 3 and older, young carolers will delight in hearing their favorite holiday classics like "Jingle Bells," "Frosty the Snowman," "Deck the Halls" and "Rudolph the Red Nosed Reindeer." Parents and grandparents may fondly remember favorite novelty songs like "I Want a Hippopotamus for Christmas," "Suzy Snowflake" and "The Chipmunk Song." The CDs also include coloring pages to add to the holiday fun, plus lyrics, so the entire family can sing along together.

Madacy Kids' and Binney & Smith, maker of Crayola products, have teamed up to produce and market children's audio products under the Crayola brand. This partnership promises to deliver exciting new music CDs designed to strike a chord with kids, at an affordable price sure to appeal to value-conscious parents.

The "Crayola Music Box," the initial release in the launch, features 2 CDs with a total of 50 songs, a sing-along lyric book, 50-page coloring book and 8 Crayola crayons. Madacy Kids has also released four themed CDs: "Animal Songs," "Silly Songs," "Storybook Favorites," and "Toddler Songs." Each compilation features 20 favorite children's songs, with coloring pages and activities, plus sing-along lyric books. "Crayola Music Box" was recently selected as a winner in Dr. Toy's Best Vacation Products 2003.

With schools of true-blue fans, brand name recognition by nearly everyone and an emotional connection with consumers spanning five generations, Binney & Smith, the "Crayola Company," is celebrating the 100th birthday of one of North America's best-known brands. Since 1903, when the first box of eight Crayola crayons was introduced in schools nationwide, the brand has become a cultural icon and symbol of childhood that has stood the test of time.

Madacy Kids is the home for all children's audio, video and DVD products distributed by Madacy Entertainment Group. Madacy Entertainment Group is a full-service entertainment company, ranked as the number one independently distributed label in North America. Headquartered in Montreal, the company licenses, markets and distributes music, video, DVD and customized corporate entertainment premiums through its offices throughout North America, Europe and Latin America.

For more information about Madacy Kids,' please visit www.madacy.com or call toll free 1-800-784-0991.





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